1. Sign up for a URL shortener (like Bit.ly or Tiny.cc). Smart businesses use these services to shorten their Tweet URL to substitute a catchy title or keyword information instead. Twitter's "Tweets" are 140 characters or less, so Bit.ly and Tiny.cc work by compressing your URL link to just a few characters in length. That way, you'll be able to add a catchy title to your Tweet instead of just the lengthy, boring URL link. Both services are free and take minutes to sign up.
2. Use Twitter's search function to find out about relevant information within your industry. Another useful function is the scroll down list on the right hand column on the Twitter home page, that lists all of Twitter's most popular Tweets. By using this function, your company may be able to determine what potential customers are looking for in real time.
3. Always add a photo to your Tweet. Visual stimulation helps promote interest and will capture the attention of your followers. For royalty free images, check out www.istockphoto.com, www.shutterstock.com and www.fotosearch.com.
4. Follow and be followed on Twitter. The name of the game is exposure, and you can gain more exposure by following those in your industry. If someone comments on your Tweet, then their comment is displayed with information about your business, not just to your followers, but to theirs as well.
5. Be active. The more activity, the greater your chance at getting your Tweets "Re-tweeted" (when a Follower finds your information relevant enough to share with his or her Followers as well). Engage with your followers through Twitter, or through email.
6. Ensure that a Follower who wants to hire your company or purchase your brand will be able to contact you. Add your name and contact information to all of your online media outlets.
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