Facebook accounts are classified as "Groups" or "Pages". Groups are the traditional closed-circuit groups of which only members can participate. Pages are open to anyone to view, and may be the best option for small business owners.
Distinguishing characteristics of Facebook Pages & Groups:
- Groups are only visible by other Facebook members, while Pages can be seen by anyone using the Internet.
- Pages are visible in Internet searches, which means that a potential customer who is Googling fields related to your business may locate your Facebook Page through a search engine.
- Facebook permits the use of your company name to be used as a URL through a Page, but not through a Group.
- Groups allow a user to send messages (like e-mail) - which is handy if you wish to be in direct contact with individual customers.
- Pages works similarly, but only to those designated as "fans" on your Page.
- With a Page, your company can provide more detailed information than a Group.
- Pages allow your company to see statistics about your fans, and how they use your Page.
- Pages allow you to import additional feeds from your company, through Twitter and other sites as well.
More information on setting up a Facebook Page and a Facebook Group to come!
No comments:
Post a Comment