Tweeting (sending out 140 character-or-less messages on Twitter) can really help a business brand itself.
After setting up a Twitter account (it's free), it is important that you use brief and to the point messaging when you tweet. Customers who are following you will receive a message on their Twitter page (think in terms of offering a sale, or discount services and how many potential customers you can reach at the touch of a button).
Tweeting tips:
- Keep tweets short and sweet
- Add value to your customer group, offering up what they want instead of what you want. The key of Tweeting is to get your followers engaged - thinking and talking about you or your business.
- Write regularly (once per day is enough)- updating your comments is important and will help your follower base grow, but don't write more than that or you will over-tweet and annoy your customer base.
- Sign up for automatic email (Twitter will remind you that you've not posted in 24 hours).
- Be consistent and always think in terms of what your customer needs or wants.
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